Tokyo [Japan], November 13 (ANI): CEATEC, Japan’s leading digital innovation showcase, witnessed major attention at the TDK booth as the global electronics company celebrated its 90th anniversary with a new brand message. The booth featured advanced technologies developed over TDK’s long history.
Noboru Saito, CEO of TDK, stated, “As part of our transformation, TDK has introduced new branding and a new brand identity. We are unveiling ‘In Everything Better’ at CEATEC. TDK products and technologies are incorporated into various industrial machines, including smartphones and electric vehicles. Our products are present in most global electronic devices, contributing to social transformation through technology and solutions. We believe this evolution should be shared both internally and externally.”
The CEO added that the new booth design, logo, background, and colors emphasize diversity, which TDK considers essential. “To communicate this effectively to our employees, TDK will continue to promote ongoing engagement,” Saito noted.
TDK’s components, though invisible in final products, play a critical role in ensuring precision and reliability. These technologies are highly valued and widely used in consumer electronics worldwide. Saito explained, “The iPhone is one example of ‘Everything.’ Our TMR sensor supports the iPhone’s camera by maintaining autofocus and preventing camera shake, allowing consumers to capture better photos. Transformation means making society better. To achieve that, TDK strives to be better, not the best—because being the best means growth stops. We will always seek to improve.”
With the new brand declaration “In Everything Better,” TDK reaffirmed its commitment to continuous innovation. From its beginnings in ferrite technology, the company’s transformation remains driven by the pursuit of progress across industrial sectors. (ANI)
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