Tel Aviv [Israel], November 19 (ANI/TPS): FinitiOne has introduced what it describes as the world’s first platform that allows users to store and redeem loyalty benefits directly from a digital wallet and make instant TAP payments.
The Israel-based company’s new system enables organizations and consumer clubs to issue smart prepaid cards integrated with Apple Pay and Google Pay. Customers can redeem loyalty benefits at any payment terminal nationwide through the Sheba infrastructure.
According to the company, this innovation could significantly reduce the estimated NIS 1–1.5 billion (USD 310–460 million) in loyalty rewards that go unredeemed each year in Israel, while also helping small businesses — particularly in peripheral regions — join customer clubs for the first time.
CEO Tomer Zussman described the development as “a redefinition of the digital payment experience.”
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