Lyndhurst, NJ – H Mart, the largest Asian supermarket chain in the United States, is proud to announce a new partnership with NationsBenefits®, a leading provider of supplemental benefits and healthcare fintech solutions.
Through this collaboration, eligible H Mart customers with participating health plans can now use their NationsBenefits® Flex Card at all H Mart locations to purchase fresh produce, specialty ingredients, and over-the-counter wellness items that align with their cultural food traditions.
Powered by NationsBenefits’ real-time Basket Adjudication Service, this integration allows members to seamlessly redeem their supplemental benefits at checkout—making it easier to access the culturally familiar foods they value and trust.
H Mart President, Brian Kwon, said:
“At H Mart, we believe culture begins at the table. Through our partnership with NationsBenefits, we are helping customers care for their health while staying connected to their identity and traditions. This collaboration marks a meaningful step toward real change for the communities we serve.”
Michael Parker, Co-CEO of NationsBenefits, added:
“At NationsBenefits, we know that culturally relevant foods are integral to both health outcomes and daily life. Our partnership with H Mart makes it easier for members to access the ingredients they trust, right in their own neighborhoods or delivered to their doorsteps—reinforcing preventive care and long-term well-being.”
With this initiative, H Mart goes beyond being a grocery destination, strengthening its role as a trusted partner in supporting the health and well-being of its customers. The company remains committed to honoring the diverse cultural backgrounds of its shoppers while continuing to deliver an inclusive and meaningful shopping experience.
About H Mart
H Mart is the largest international supermarket chain in America, originally recognized as a pioneer of Asian food in the U.S. Since opening its first store in 1982 in Woodside, Queens, H Mart has grown to more than 100 stores across 18 states, supported by five modern warehouse centers and processing facilities.
As America’s premier food destination, H Mart offers an extensive assortment of Asian groceries alongside a wide range of everyday essentials, creating a full-scale shopping experience comparable to traditional supermarkets. Committed to freshness, value, and service, H Mart continues to serve diverse communities while maintaining the highest standards of customer satisfaction.
About NationsBenefits
NationsBenefits® is a leading provider of supplemental benefits and fintech solutions to the healthcare industry. Partnering with managed care organizations, NationsBenefits delivers innovative healthcare, data analytics, gap closure, and financial technology solutions designed to drive growth, reduce costs, and enhance member satisfaction.
By combining advanced technology with targeted retailer partnerships, NationsBenefits enables health plans to provide impactful supplemental benefits that improve member experiences and health outcomes. Through its comprehensive suite of offerings, NationsBenefits works to simplify processes, expand access, and enhance quality of life for its members.
To learn more, visit NationsBenefits.com.
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