New Delhi, January 29 (ANI): Emphasizing that India’s scale, diversity, and creative energy have a significant global influence, British High Commissioner to India Lindy Cameron on Thursday said it is both a privilege and a priority for the United Kingdom to work with India in the creative space and co-create models that resonate worldwide.
Speaking at an event organized by the British Council, Cameron said the creative economy plays a vital role in the UK-India relationship and is increasingly recognized as a powerful driver of inclusive and sustainable growth for both countries.
The two-day event, titled Creative Convergence: Growth Reimagined, is set to explore the next phase of India’s creative sector.
“For the UK, working with India in the creative space is both a privilege and a priority. India’s scale, diversity, and creative energy have a huge global influence,” Cameron said. She added that the UK complements this strength with policy, innovation, research, creative entrepreneurship, and international networks, enabling both countries to co-create models that resonate not only domestically but across the global creative economy.
She noted that the creative economy sits at the intersection of culture, technology, skills, and enterprise, and is increasingly viewed as a powerful engine of inclusive and sustainable growth.
“The creative economy plays a really vital role in the UK-India relationship. It sits at the intersection of culture, technology, skills, and enterprise, and is increasingly recognized as a powerful driver of inclusive and sustainable growth for both countries,” Cameron said.
Referring to developments in 2025, including the conclusion of a trade agreement, Cameron said the past year marked a new era in UK-India relations, defined by ambition and partnership. She noted that the program of cultural cooperation signed last year laid a strong foundation for collaboration across arts and cultural sectors and strengthened people-to-people connections.
Cameron said the UK-India trade agreement underscores the growing recognition that creative industries are not only cultural assets but also key drivers of productivity, innovation, and high-quality employment.
“Together, these frameworks signal a shared ambition to unlock the full economic and social potential of creativity. Today, the creative economy is not just a space for expression or entertainment; it is also a space for experimentation, problem-solving, and imagining new models of growth and sustainable livelihoods,” she added.
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