Gurugram (Haryana) [India], October 22 (ANI): Zupee Studio, the short-form entertainment app from Zupee, has crossed 10 million downloads on the Google Play Store within months of its launch, making it India’s fastest-growing platform in the segment, a company release stated.
The milestone reflects the rising demand for microdramas and snackable storytelling among India’s mobile-first audiences. Zupee Studio offers 1–3 minute episodes across genres including romance, thriller, comedy, and action. With vertical viewing formats and popular global series dubbed in Hindi, the app caters to a broad audience across the country. Its freemium model allows viewers to watch teaser episodes for free, while the Zupee Plus subscription, priced at ₹499 per quarter, provides ad-free access to full seasons along with exclusive gaming perks.
Commenting on the achievement, Govind Mittal, Chief Spokesperson at Zupee, said, “Zupee Studio was born from our gaming roots to deliver joy through accessible, high-quality microdramas. Crossing 10 million downloads so quickly reflects India’s growing appetite for entertainment on their terms—one minute at a time. We’re thrilled to see families and individuals discovering, sharing, and enjoying our series. This milestone validates our vision to shape the future of digital content consumption, and it’s only the beginning.”
Since launch, Zupee Studio has focused on culturally resonant content that connects with Indian viewers. Flagship titles such as Maut Ki Ghati, Khooni Flat Ka Rahasaya, and Ghost in Love have collectively garnered over 5 million views within the first four weeks, making them some of the fastest-growing series on any Indian short-video platform.
Building on this success, Zupee Studio plans to release seven new original series by year-end, alongside interactive features and expanded dubbing for global titles, enhancing the user experience and cementing its position in India’s short-form entertainment landscape.
Zupee, India’s leading social gaming and entertainment platform, has over 200 million registered users and leverages frontier technologies to deliver culturally rooted games and entertainment, promoting fair, responsible, and inclusive digital experiences. (ANI)
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